Brand

Brand
assets & guidelines

Everything you need to represent Callisto consistently. Download logos, reference our colors, and follow our typography guidelines.

Logo

The Callisto mark

Our logo should always appear with clear space around it, and should never be distorted, recolored outside of the approved variants, or placed on busy backgrounds.

Callisto logo Callisto

Primary — light background

Callisto logo Callisto

Inverted — dark background

Colors

Color palette

Our palette is built around navy — confident and grounded — accented with a vibrant blue for energy and highlights.

Primary

Navy

#2A3964

Navy Light

#3D5185

Navy Dark

#1A2544

Accent

#4F6AFF

Cosmic

#6C5CE7

Surfaces & UI

Surface

#FAFBFF

Surface Warm

#F5F7FC

Accent Muted

#E8ECFF

Border

#E2E8F0

White

#FFFFFF

Typography

Type system

We use the Instrument family from Google Fonts — Instrument Serif for headings and Instrument Sans for body text.

Headings

Instrument Serif

Instrument Serif Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Body

Instrument Sans

Instrument Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Type Scale

6xl

Headline

5xl

Page Title

4xl

Section Head

xl

Subheading

lg

Body large — introductory paragraphs

sm

Body small — captions, labels, metadata

Guidelines

Usage guidelines

Do

Use the logo with adequate clear space on a clean background.

Do

Refer to the company as "Callisto" or "Callisto Enterprises" — not abbreviated.

Do

Pair the logo mark with the "Callisto" wordmark in Instrument Serif when possible.

Don't

Alter the logo colors, stretch, rotate, or add effects like drop shadows.

Don't

Place the logo on noisy or low-contrast backgrounds where it loses legibility.

Don't

Use a different typeface for the wordmark. It should always be Instrument Serif.

Questions about
brand usage?

If you need assets in a different format or have questions about how to use the Callisto brand, reach out.

Get in Touch